Press Release - Innovative Approach to Customer Service

Self-Service Kiosks Thursday, July 26, 2007
For Immediate Release

July 26, 2007 – ORLANDO, Fla. – OB Companies/Simply Self Storage, the largest privately held developer and operator of self storage facilities in the United States and Puerto Rico, announces that, in conjunction with OpenTech Alliance, Inc., they will take an innovative approach to customer service.

Simply Self Storage is placing INSOMNIAC™ kiosks in several shopping malls across the country. The kiosks have been specially designed by the two companies and will feature eye-catching signage to draw consumers to the self-service kiosk.

Simply Self Storage’s first INSOMNIAC kiosk was installed this month at its brand new state-of-the-art facility featuring three stories of heated and cooled units at University Mall in Pensacola, Florida. The second kiosk will be installed in August of this year inside Castleton Square mall in Indianapolis, Indiana where Simply Self Storage is just finishing completion of its newest facility. Both self-storage facilities are located adjacent to malls and are joint ventures with the Simon Property Group [NYSE: SPG], an S&P 500 company and the largest publicly-traded U.S. real estate company.

“We believe shop owners and mall visitors alike will enjoy the self-service convenience of being able to rent storage units using INSOMNIAC,” stated Kerry Richard, Vice President of Operations for OB Companies/Simply Self Storage. “We see locating INSOMNIAC kiosks inside malls as a key ingredient to our success in capturing new customers for our mall storage properties. We’ve been really impressed with INSOMNIAC and the OpenTech team and look forward to using the kiosk at other properties in our portfolio.”

“We’re excited to be working with such an ambitious organization and helping them implement their innovative idea of linking self storage with retail malls,” said Mike Connolly, Executive Vice President of Corporate Development for OpenTech. “We’re sure Simply Self Storage is going to be successful in their latest endeavor and are thrilled to be providing some of the underlying technology to make their success possible.”

Simply Self Storage, based in Orlando, Florida has offices, developments and self storage facilities in California, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Texas, Rhode Island and Puerto Rico. Simply Self Storage has over 15 million square feet of storage space with over 210 operating self storage facilities.

For further information, please contact Jessica Wolf at OB Companies/Simply Self Storage, JWolf@obcompanies.com.

Kurt O’Brien
Chief Executive Officer
OB Companies/Simply Self Storage
7932 W. Sand Lake Rd., Suite 108, Orlando, FL 32819